Tractor Supply Co. backtracks on DEI roles and goals

Tractor Supply Company has decided to stop its diversity, equity, and inclusion initiatives following criticism from conservative customers. The retail chain will no longer sponsor activities like pride festivals and voting campaigns and will be cutting DEI roles. The company acknowledged the disappointment of its customers and stated that it has taken their feedback seriously. One of the reasons for the conservative backlash is believed to be Tractor Supply’s failure to tailor its inclusion policies to the cultural context in which it operates. However, activists and experts argue that this decision is a setback for civil rights and LGBTQ+ protections. Tractor Supply has also stated that it will no longer submit data to an LGBTQ+ non-profit advocacy group. This move is part of a trend of companies bowing to anti-LGBTQ+ sentiments.